98.1 The Bull is the brand name for the call sign radio station WBUL-FM. It is one of four country music FM radio stations catering to the Lexington Metro area & Central Kentucky radio market. This station broadcasts with an ERP of 100,000 watts and covers nearly a 100-mile broadcasting radius. The station can be heard from as far south as London, as far East as Grayson, as far North as Cincinnati, and as far West as Louisville. iHeartMedia, Inc. (Citicasters Licenses, Inc.) currently owns the station. Its a Class C1 HD Radio on 98.1 MHz and HD2 Classic Country 98.5 W253BK (Winchester, relays HD2). Its slogan is “Lexington’s Better Country”.